Five years ago jim collins asked the question can a good company become a great company and if so how in good to great collins the author of built to last concludes that it is possible but finds there are no silver bullets collins and his team of researchers began their quest by sorting through a list of 1435 companies looking for . The book consists of nine chapters explaining the concept of good to great starting from emphasizing that good is the enemy of great jim collins provides great explanations as well as . Good to great why some companies make the leap and others dont james c collins good to great why some companies make the leap and others dont is a management book by jim c collins that describes how companies transition from being good companies to great companies and how most companies fail to make the transition the book was published on october 16 2001. Jim collins author of good to great why some companies make the leap and others dont and coauthor of built to last successful strategies of visionary com panies 1994 blends the rigor of research with the power of a compelling call to greatness in corporations. Jim collins is a student and teacher of what makes great companies tick and a socratic advisor to leaders in the business and social sectors having invested more than a quarter century in rigorous research he has authored or coauthored six books that have sold in total more than 10 million copies worldwide